Manhattan DA Seizes 12 Deepfake Sites Impacting 1,200 Victims in July

3 min readSources: Wired

In July 2023, Manhattan DA seized 12 websites distributing unauthorized deepfake content affecting 1,200 victims.

Why it matters: Legal professionals must note this precedent as it intensifies enforcement against digital privacy violations and cybersecurity risks posed by deepfakes. It highlights how law offices can leverage statutes to tackle emerging tech threats effectively.

  • In July 2023, the Manhattan District Attorney’s Office seized 12 websites hosting unauthorized deepfake material.
  • Approximately 1,200 victims appeared on these sites, many without consent.
  • The seizures are the largest known legal enforcement against deepfake content, signaling increased regulatory focus.
  • The action relied on New York's civil seizure laws targeting illegal online content distribution.

On July 18, 2023, the Manhattan District Attorney's Office executed civil seizure actions on 12 websites distributing unauthorized deepfake images and videos, representing the largest enforcement effort of its kind to date. Approximately 1,200 individuals' likenesses were used without consent across these platforms, according to official DA statements. Wired first reported the coordinated seizure efforts.

The office cited New York’s civil seizure statutes as the legal basis for the operation, aimed at disrupting networks profiting from harmful deepfake content. The sites primarily featured manipulated celebrity images and other individuals in fabricated explicit media. The DA’s press materials emphasized the priority of protecting personal privacy and preventing reputational harm caused by such non-consensual digital fabrications.

These seizures align with growing legal frameworks addressing challenges posed by AI-generated content. Digital law experts note that unauthorized deepfake distribution infringes on rights related to privacy, publicity, and copyright, opening avenues for civil and potentially criminal liability.

A spokesperson for the Manhattan DA’s office told LegalTech Digest that the legal team continues investigating the operators behind the sites to pursue further enforcement actions. This crackdown signals a shift toward proactive intervention by legal authorities to contain the misuse of advanced synthetic media technology.

For legal professionals, this case underscores the importance of closely monitoring evolving civil statutes and enforcement trends in privacy and cybersecurity. The intersection of AI technology and law demands expertise in digital content rights, evidentiary procedures for digital seizures, and cross-jurisdictional coordination.

By the numbers:

  • 12 websites — seized by Manhattan DA in July 2023
  • ~1,200 victims — whose images were used without consent
  • Largest known enforcement — targeting unauthorized deepfake content

Yes, but: The precise legal claims and prosecutions against website operators remain pending, as investigations are ongoing and not all details have been publicly disclosed, limiting full transparency currently.

What's next: The Manhattan DA’s office is expected to announce further enforcement measures and potential criminal charges against operators as investigations develop later in 2023.